Why Invest in Emerging Art Instead of Established Art?

The Advantages of Emerging Art Compared to Established Art

1. For Any Budget

  • If you have money – Investing in emerging art diversifies your portfolio, with potential exponential future benefits. Established art is already expensive, so growth opportunities are limited.
  • If you don’t have money – You still get the same advantages as big-budget collectors, but with much lower risks.

2. Lower Risk of Fraud

  • Established artists pose risks regarding provenance and authenticity (forgeries, theft, smuggling, money laundering, etc.).
  • Buying from living artists ensures provenance and allows for additional proof if needed.

3. Quality Comes First

  • High-quality works (style, complexity, technique, originality) stand on their own and will increase in value independently of the art system.
  • Many of the most expensive auctioned works rely on the circular art system to maintain their value, despite questionable quality.

4. Flexibility in Choice

  • Investing in emerging art allows for a larger and more diverse collection.
  • Established art is dominated by a few artists from a limited number of countries, with little stylistic diversity.

5. You Can Buy More

  • Even with a limited budget, you can build a rich collection, spreading risks across multiple works.
  • Established art means fewer works and higher exposure to fraud risks.

6. Value Grows Constantly

  • High-quality emerging art guarantees consistent value appreciation.
  • Expensive art does not guarantee permanent growth and carries associated risks.

7. You Influence the Market by Buying

  • Buying emerging art helps set the future value of works and an artist’s market standing.
  • Established art values are determined by large art entities (Big Art).

8. You Avoid Legal Complications

  • Many countries impose heritage laws restricting the sale or movement of established art.
  • Emerging art has no such issues and can be freely traded.

9. Low Investment, High ROI

  • Initial investment in emerging art is low, with potential for substantial growth.
  • Established art requires a large initial investment with limited growth potential.

10. No Investment in Conservation

  • Conservation and restoration of established art are expensive and risky.
  • Emerging art only requires proper storage without additional investments.

11. Your Money Isn’t Tied Up in a Single Work

  • Expensive works lock your funds in one piece, making resale uncertain.
  • Diverse collections offer more financial flexibility and strategic selling opportunities.

12. Storage in Multiple Locations

  • Collections stored in multiple locations reduce the risk of theft or destruction.
  • Established art kept in a single place faces high risks from theft, vandalism, and disasters.